1 What is a domain?
It is the name of a website, for example, www.helpmeagain.com. Help Me Again is the website address that you search online to get to our content. Remember, the web address should be easy to remember and it must reflect your business or brand. It will greatly help with Search Engine Optimisation (SEO) and will make it relatively easy to remember.
2 How can I buy a domain?
The process of buying a domain is very easy nowadays with so many hosting companies offering the services. If you are looking to just buy a domain, Crazy Domains is very good. If you are looking to buy a domain and a hosting, you could choose either Crazy Domains or Hostpapa or any other hosting companies you prefer.
Although, there are so many places you can buy your domain name from, the process behind the scene is much tougher than it looks. It is not only about buying a random domain name; it is about finding the perfect name that reflects your brand or business. For instance, if you come across our domain name anywhere on the web, you could pretty much guess what it could be.
When a domain name is self-explanatory and reinforces the idea then you know you have hit the jackpot. Additionally, one of the reasons it seems to be hard to get the perfect domain name for your business is, buying a domain that has the potential of being sold in the near future and parking it (registering without use) is a big business. There are people who make thousands of dollars by doing just that.
For example, recordtime.com, this domain is listed for over $10,000 USD. Click here to view details.
3 How to check domain availability?
Research if the domain names you want/need for your business is available. One of the ways you can do it is by jumping on instantdomainsearch.com. Simply go to their website or search below to see if the domain name you want to buy is available. For example, if you type in “helpmeagain.com” in the search field, you won’t see an option to buy it.
4 Identify your business potential
This step is a no brainer for most of the businesses. If your business only provides services to consumers within Australia then you can go ahead and buy your domain that ends with “.com.au”. .Au at the end is a country code for Australia and it is restricted for use for individuals and companies residing here.
If your company deals within Australia and you are thinking of going, you must buy both of the domains to avoid any hiccups in the future. For example, “RecordTime – Paperless Docketing System” is an Australian application designed for construction industry within Australia. If they want to go global, they must acquire the .com domain. As mentioned above, the .com domain for record time is listed for over $10,000 USD. Therefore, it is imperative to plan ahead and acquire what’s necessary in the beginning to avoid complications later down the track. You can always park a domain or use it to divert to your main website and the best part is, it only costs you about $15 – $25 a year to own it.
5 Choose your domain name for Search Engine Optimisation (SEO)
SEO is short for Search Engine Optimisation and you can probably guess what it means just by looking at it. If you are still wondering, it is the process of optimising your website for search engines such as Google and to put your page on the first page of search results. For example, if you search “Exploring Pashupatinath” on Google, you will find our page on the first page. It brings us tonnes of visitors every day to our website. Basically, SEO is a cheaper and easier way to acquire organic and free traffic to a website.
Note: I will be writing detailed tips on SEO and how to rank higher on Google in the near future so stay tuned.
Now you understand what SEO is and how it can greatly benefit your website. Let us look at how to choose your domain name by keeping free and easy traffic in mind. For example, look at recordtime.com.au again. It is self-explanatory and it continuously brings traffic to their website when people search “record time” on Google. Most people looking for ways of recording time will be searching for the keyword “record time”. Without doing any additional SEO, Google will display their website on the top of the page because of its relevancy.
Please note, you will also need to submit your sitemap to Google, have good contents, faster load time and so forth to appear on top of Google’s search lists.